Jeff Iannucci is hosting this month’s T-SQL Tuesday and his question is clear and straight to the point – are blogs still relevant in 2026.
The short answer is NO. The long answer is … it depends :)
Let’s keep it real:
– A lot of people are using LLMs to write text content. More and more people are generating application code right now with LLMs, so posting texts would be a kind of “grandparents thing” (I remember Assembler-pros bashing us C and C++ coders, saying that we should learn a real programming language, and maybe bloggers are those rusty ASM-people). I wouldn’t be surprised if a significant number of blog posts are dictated – as in converted from voice to text.
– Most of the new generation isn’t looking to read. They won’t even scan the posts. The smartest content creators in the data industry (Brent Ozar, Erik Darling, Reza Rad, Adam Saxton and many others) are being active on visual platforms for years, such as YouTube, TikTok, etc. So blogs get less love.
– Technical information is consumed in the first instance not by the people but by the LLMs. So those of us who are still writing – we are feeding the AI (for more see The last DJ (AI Remix)).
– If you want to be efficient (and you definitely want this), just point your favorite LLM and get the synthesis. Maybe ask it to make a nice video with your favorite blogger. I can see people doing this for real (🥲 or 😅).
But then again (and that is why it depends):
– it is blogs and other content platform that are feeding LLMs. So blogs are not relevant in the first instance, but indirectly they are still pulling the strings. So the blog posts are still relevant, but not to humans first.
– when you want to connect with the real people, you can still use your reading skills. Those of us who went to conferences to connect to the people know the real value. Here is one hidden gem in this post – I am so confident that connecting to the real people is so back, it is just the majority of the IT people have not realized that.
In my own experience – blogging allows me to express my thoughts and makes me feel heard and understood. It does not matter how many people read this – this is simply my way of giving back to the community.
This also makes me feel part of the community. Even though I am away from data community people by not being present at conferences anymore – it makes me feel closer.
Final thoughts:
So, are blogs still relevant?
For most readers, probably not as a first stop: they’ll ask an LLM or watch a video. But those answers are built on what someone took the time to write down. I’ll keep blogging, even though on paper – logically, commercially, and in terms of reach and impact it makes little sense.
And that is the very reason that makes me human.